GPS is being used for things like Location-Based Advertising.

This is the Focus of MetaPlaces09
How to Monetize Location Data & Services
22 – 23 September 2009
Crowne Plaza Hotel San Jose, CA

Profit strategies for context and locations enhanced services

Across 2 days of conference, networking and exhibition, MetaPlaces09 will discuss:
• LOCK IN LONG TERM LOCATION WINS: Evaluate now which business models will give you the best long term value. Advertising, profiling, business intelligence trending and the critical relationships between content and application providers
• ECOSYSTEM EVOLUTION IN 2010: Get an exclusive and unique look at what the biggest global players and most exciting new start-ups have planned for 2010
• SOCIAL. LOCAL. MOBILE: Discover the key drivers and latest emerging trends across all location platforms and how you can leverage your service or technology to capitalize on them
• WHAT OPEN TECHNOLOGY AND DATA CAN OFFER YOU: Location API, context platform, privacy management, indoor location… gain an in depth insight into the latest developments and how they will add value to location enabled offerings

Want to find out what is in store for your 3G phone or can your business use this advertizing medium? MetaPlaces09 focuses on the future wave of innovation and revenue-generation for mobile and web-based location-based services (LBS). The event brings together majors names (Yahoo!, Google, Nokia, Publicis), players (W3C, Mobile Marketing Association, IETF, CDT), and innovators ( Open Street Map, Senses Networks, Loopt or Boost Mobile.) Location-based advertising builds on the capabilities of LBS and allows application developers, publishers, and OEMs to capitalize on location-relevant revenue opportunities for your business.

Thomas Hallauer of TheWhereBusiness and organizer of the show is quietly optimistic. "Despite a very long false start, location-based and location-enhanced services are quickly becoming a solid market. MetaPlaces09 will be a great monitor of the new business models out there as well as a great place to thrash out solutions to the remaining growth barriers." He talks about the positive use of location-aware browsers, GPS and WiFi quick penetration on the phone, geo-tagging becoming ubiquitous, user interest and understanding taking hold, and key industry names involved and pushing innovation. These trends prompted Nitesh Patel, senior analyst with Global Wireless Practice from Strategy Analytics to forecast a strong market outlook for location-based services, with total global revenue generated from location-enabled products increasing from $650 million in 2008 to $7.8 billion in 2013.

MetaPlaces09 will put its attendees in a unique position to identify the models to make advertising, search, and targeting work as it brings together each stakeholder involved in implementing location-enhanced advertising, including key association like the MMA, major advertising players such as Google mobile LBA, leading device manufacturers like Nokia and Palm, and global advertising agencies like Publicis. Sphere: Related Content